vs.

Computers and phones and other such products are a rapidly growing business, and they have been for years. Companies are always competing at full force, trying to one up each other, through sales and gimmicks and advertisements. These ads come in the forms of television and radio commercials, posters and billboards, and occasionally, a comic. Using two extremes on a style scale, this particular image above is arguing that one computer company is better than the other, more specifically that Apple is better than Windows. It is an older cartoon, which is evident by the style of the company’s logos, and the style of the art. The cartoon is using two extreme opposites to demonstrate its point, one I think comes across very clearly.

The cartoon features two cars, one representing Apple, the other representing Windows. The Apple car is white with blue accents. It is obviously new, with fast and fancy controls, and is in great condition. The hood of the car is lifted, and the engine is looking perfect. The driver is wearing a clean, crisp, white jumpsuit, with blue accents much like the car. He is leaning against the front of the car looking smug and happy. He is young and handsome and obviously carefree. This shows me that the artist obviously believed Apple to be the better company.

The second car, the one representing Windows, is an unfortunate shade of brown. The car is old, and rusted, and falling apart. The hood of the car is lifted, showing the engine to be in complete disarray, with an older design and mismatched parts. The driver is wearing a dirty blue jumpsuit and is slouched against the car, looking miserable. He is older and much less attractive than the smug Apple driver. The artist was trying to show that, at least in his opinion, Windows is the lesser of the two companies, with poor quality items.

The cartoon is sharp, clean, and to the point. You can tell at first glance that, in the opinion of the artist, and quite a few consumers, that if you have to choose between a Windows product and an Apple product, Apple is the way to go. While this might not necessarily be true, I find that the image does a very good job in defending this argument, and that it is good advertising that will probably bring in a lot of business.